ABOUT
Alice Pun is a Hong Kong-based fashion designer known for her elegant and effortless designs. Born and raised in Hong Kong, China, Alice was immersed in a culture of surf and creativity that heavily influenced her design aesthetic. After studying at the Fashion Institute of Design and Merchandising , Alice launched her eponymous label in 2021.
Alice's designs are recognized for their clean lines, understated elegance, and meticulous attention to detail. She incorporates premium fabrics and sustainable materials into her collections.
Alice's commitment to sustainable and ethical practices in the fashion industry has earned her acclaim from industry insiders and customers alike. She continues to create timeless and exquisite designs that reflect her passion for refined yet approachable different style. We believe that fashion can and should be sustainable, and we are proud to create high-quality, ethically-made garments that you can feel good about wearing.
As a small fashion brand, we understand the importance of reducing our environmental impact and supporting local communities. That's why we prioritize using sustainable materials and ethical manufacturing practices, and we make every effort to source our materials from local and domestic suppliers whenever possible.
Wear More, Wash Less
Handling & caring for your NABI pieces gently helps them to last a long time, conserve natural resources, and keep the textile waste out of landfills.
How Should I Care For My NABI Piece?
Hand washing or spot treating your garment with cold water is the best for the earth and for your piece(s) longevity. Especially with swim, which should be rinsed with cold water after every wear and set to lay in the shade to dry. Cold water helps to reduce color fading and uses less energy.
What Are Some Ways to Extend the Life of My NABI Piece?
Use a tailor to make sure your pieces are fitting just right. Every body is different and adjusting your piece by a little tuck here or a little let out there can help it to fit you perfectly.
Repurpose pieces if they just aren't inspiring you anymore. Try to shorten a full length dress or dye something a fresh hue, the options are endless.
Repair minor damages at home when you can. Fix broken straps or pulls in knits by pulling the loose thread carefully to the next stitch with a dull needle while gently stretching the garment. If you'd like help repairing your item, send a photo to info@nabiclothinghk.com and we will be happy to suggest an idea!
What Should I Do When I'm Ready to Let Go of My NABI garment?
Re-sell at a local consignment shop or on an online platform, someone else might be inspired to bring this piece back to life!
Organize a clothing swap with your friends and trade for that other NABI piece you wanted but didn't buy because they have it.
Donate or recycle selectively - garment donations and recycling are a challenge for the apparel industry. Donation centers are in inundated with used garments so much that only about 10 - 20% of the items make it into the hands of a new owner. Donation centers typically hand off 80-90% of donated items to textile recyclers, who down-cycle them bv turning them into insulation or rags. Alternatively, the donated items are diverted from the recycler to other countries who often don't need them, so the items are directly sent overseas to landfills.