Freedom chasers
Driven by the renewed focus on sustainable slow living, consumers are turning to restorative
escapes to reclaim the sense of freedom they have experienced over the last few years. Humble
crinkle surfaces offer a subtle #hypertexture update to fabrics, while voluminous and relaxed
silhouettes will resonate with those seeking comforting pieces that can be layered for ease-of
wear. Deliver on travel narratives #beyondthebeach and consider the wardrobe needs of the
staycationer, digital nomad, outdoor explorer, eco-conscious trekker or wellness wanderer.
Soothing earth tones feel grounding and can be achieved via less harmful natural or undyed
processes, picking up on a sense of doing good and harnessing close-to-skin wellness.